Access Industry Leading Services & Strong Support
Successfully delivering customers to hotels, processing reservations, resolving conflicts and rewarding loyal guests are all high priorities at Choice Hotels Canada. We deliver exceptional results and give you access to industry-leading services.
As a 100% franchise organization, our success is based solely on yours. We're behind you all the way, helping you and your staff operate the best hotel possible. Our franchise operations team is fully committed to optimizing your guest experience and enhancing your profitability.
Technology is an integral part of delivering superior services to our franchisees and their guests:
- A Windows-based proprietary reservations system drives guests to franchise properties with maximum efficiency and accuracy
- Our systems manage processing from all sources and ensure customers receive instant confirmation of bookings and amendments
- Property data is collected to offer enhanced selling tools such as GPS coding that captures event or location-specific business, driving travellers to hotels for geographic proximity
Our dedicated customer relations team assists franchisees and their guests with any guest satisfaction questions:
- The team helps franchisees ensure the integrity of our 100% Satisfaction Guarantee policy
- A customer relations team leader, based in reservation services, helps resolve guest concerns
- The team also helps with issues relating to reservations, rate discrepancies, guarantee information and general booking details
The Choice Canada Reservations Services Centre is a multi-channel
Canadian-based centre processing transactions by phone, fax, e-mail and web,
365 days a year:
- Reservations can be made by calling 800.4CHOICE and 800.BO.RÊVES, our toll-free English and French reservation lines
- Experienced team members handle requests from wholesale partners, travel agents and the general public
- Reservations services consultants are multilingual and deliver high conversion rates, commission-free
- Superior connectivity is provided with traditional distribution channels like the Global Distribution System (GDS), allowing travel agents around the world to easily find and book Choice properties
- We offer franchisees an extremely competitive GDS and travel agent fee
To maintain loyalty to our rewards program, we have a dedicated service centre to assist all our Choice Privileges® (CP) members. CP consultants:
- Answer all incoming voice, fax, e-mail and mail correspondence from members
- Process CP points redemption bookings
- Act as a central contact point for franchisee program inquiries
The Help Desk is the first point of contact for franchisees, offering:
- Hotel opening assistance
- Outbound training
- Brand standard support and coaching
- Program support for all initiatives
- Operational assistance
Continuous improvement is essential in a fiercely competitive marketplace. We offer training in a wide variety of areas, including:
- Rate and yield management
- Sales and marketing programs
- Internet strategy and opportunities
- Ongoing franchisee operational issues
- Housekeeping and preventative maintenance
- Property management functionality knowledge / training
- Pre-opening and online training
We provide our franchisees with strong, dedicated support, helping you with:
- Standards throughout your properties
- Mandatory program support and coaching (e.g. Choice Privileges)
- Brand updates and compliance
- Revenue and yield management
- Quality assurance follow-up and coaching
- Sales and marketing program support and coaching
choiceADVANTAGE® is a web-based property management system that features every resource you need to run an efficient and profitable hotel. Highlights include:
- Ability to instantly synchronize rates, inventory and minimum revenue settings with the Central Reservations System
- 24/7 network monitoring, data storage, software maintenance/upgrades and security
- Integration with accounts receivable
- Credit card processing functionality
- Automated housekeeping management
- Advanced reporting and analysis
ChoiceCentral.com is our intranet site that gives you 24/7 access to systems and resources. Highlights include:
- Property specific rates and reports
- Access to Choice Rules & Regulations
- Advertising standards
- Ability to check what's new at Choice Hotels Canada on a regular basis
Our team negotiates with suppliers so you can benefit from competitive pricing on endorsed premium products and services, including:
- Branded amenities and in-room items
- Marketing collateral and stationery
- Telecommunications
- Exterior signage
- Uniforms