Reach More Customers

Making sure our brands mean the right things to the right people is a high priority at Choice Hotels Canada. We take on this challenge nationally, but we also share our expertise with our franchisees on a regional or individual basis. Our marketing includes:

• National advertising in media that include broadcast, print and trade publications
• Seasonal national marketing campaigns
• Regional marketing committees for area-specific marketing programs and advertising
• Assistance with individual sales, marketing and media relations campaigns
• Exposure in the Choice Hotels International Worldwide Directory – over 2 million units printed annually with domestic and international distribution

Travel is by far one of the most successful forms of e-commerce, with millions of hotel nights booked online every day. Choice Hotels Canada is a leader, with a dynamic, interactive and engaging website, compelling e-mail communications and effective point-of-decision advertising:

• Over 200,000 user sessions per month at choiceholels.ca and over 5 million user sessions per month at choicehotels.com
• Online keyword search
• Exclusive online travel agent resources
• Best Internet Rate Guarantee†
• Electronic newsletter distribution
• Electronic brochure for each hotel on choicehotels.ca and choicehotels.com
• National agreements with third party websites
• Cross-promotional marketing campaigns with various partners

† Your rates won't get any better than this!
Looking for the best Internet rates guaranteed for Choice Hotels®? This is the place. We guarantee the best online rates* for any Choice hotel...and it's easy. Just book your room here. If you find a lower rate for the same hotel and room type on the same date at any other online source, simply let us know. Complete the Best Internet Rate Guarantee form and we'll give you the best rate...plus an additional 10% off!

Rewarding loyalty is a highly effective way to drive consumer behaviour and generate repeat business. We have our own reward program and participate in others, allowing us to create attention-grabbing bonus promotions to fill rooms during off-peak periods:

• Our Choice Privileges® rewards program: A proprietary program that makes it easy to earn and redeem rewards. Redemption partners include Blockbuster, Cineplex Entertainment, Esso, Future Shop, Home Hardware, Sears and Via Rail. More than 175,000 Canadian members, close to 6 million worldwide… and growing!
• Aeroplan®: Guests can choose to earn points from one of the world's most successful loyalty/reward programs or from 10 other airline partners
• 100% Satisfaction Guarantee program: We're proud of our product and stand firmly behind it!

We partner with well known organizations to reach millions of potential guests through cost-effective mass communications. We work with some of Canada's most visible and trusted brands:

• Aeroplan - over 5 million members
• Visa - over 25 million cardholders
• Sears - over 8 million cardholders
• National Car Rental - one of the nation's largest rental car companies
• Leading Canadian tourism organizations from coast to coast