Our Seven Distinct Brands

Comfort is the largest Choice Hotels brand, and one of the largest and most recognized hotel brands in the world. Comfort Inns, Hotels and Suites offer excellent value, friendly service and the assurance of pleasant accommodations at a reasonable price. Comfort properties are located in most major cities and urban centres across Canada and now offer guests the free Comfort Sunshine™ Breakfast, 24-hour coffee service and high-speed Internet access.

Established in 1981, Comfort has become Canada's leading mid-market, limited service chain. Exceptional brand awareness and affordable development costs help make Comfort a leading choice for maximizing your return on investment.

Comfort Suites outperforms its competitive set by delivering superior rate performance at an economical development cost. Our franchisees attract a balance of business and leisure travellers by offering a high impact guest experience and a 100% non-smoking environment. All oversized guest rooms include separate areas for work, sleep and relaxing, as well as convenient in-room amenities such as a refrigerator, coffeemaker, microwave and high-speed Internet access. Guests also enjoy the free Comfort Sunshine Breakfast.

With four new colour-building palettes, Comfort Suites presents a unique, upscale image with outstanding curb appeal. Rich, elegant, "modern classic" interior designs feature warm colours, woods, stained concrete and modern patterns.

Quality is a mid-scale conversion and new construction hotel chain, known around the world for friendly, professional service and clean accommodations. These properties offer exceptional value and convenience in countless locations across Canada and around the world. As mid-range properties, they feature comfortable and attractively decorated rooms or suites, and provide exceptional value to the discerning business and leisure traveller. Many of these fine hotels include other facilities valued by frequent travellers such as in-room coffee, a restaurant, professional business services and recreational facilities.

Quality Inns, Hotels, Suites and Resorts present an excellent opportunity for mid-scale hotels looking to strengthen their position in the marketplace.

Sleep Inn hotels are “luxury budget” properties that offer an innovative room design at an exceptional price. Outstanding value results from providing just the basics – with a twist. Each hotel offers upscale, state-of-the-art features, with a totally consistent contemporary design aimed at the value-conscious traveller. Most guestrooms are equipped with a queen-sized bed, large desk, television, free high-speed Internet access, and an oversized, well-lit, walk-in shower.

Sleep Inn provides a compelling return on investment for hotel developers seeking a new construction product in the mid-scale segment. Offering the best of both worlds, Sleep Inn combines lower construction costs and leisure travel appeal inherent in the economy segment, with higher average daily rates and a balance of business and leisure guests.

Clarion hotels provide business and leisure travellers with a full spectrum of superior facilities, services and amenities at an affordable price. Representing the most upscale segment for Choice Hotels, the Clarion brand is positioned in the lower upscale market. Franchisees have the opportunity to gain market share from mid-market consumers who want more and upscale consumers looking for more value.

Econo Lodge is one of the best-known names in its category and offers value-conscious travellers clean, comfortable and affordable lodging with great curb appeal. The brand delivers a consistent, reliable experience and with its exciting new branding, Econo Lodge is poised for even greater growth and success.

Featuring limited but meaningful amenities, Econo Lodge also meets the needs of today's senior traveller. Specialty rooms offer brighter lighting, large-button telephones and remote controls, lever-style handles on doors and sinks, and grab bars in bathrooms

Rodeway Inn built its reputation by meeting the needs of value-conscious guests, and specializing in the unique requirements of the senior travel market. Rodeway Inn properties enjoy national consumer exposure – unmatched by the competition – as part of the benefits of the worldwide marketing reach of Choice Hotels.